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Networking and Relationship Building
“The best marketing tool is a satisfied client.”
Of all skills expected of an individual in an organization, networking
and relationship building may be the most feared and hardest to
achieve. Most people don’t know how to build a network and
know even less about how to sell business. The key is to focus more
on relationships and less on the traditional definition of “selling.”
If you concentrate on delivering the highest quality of customer
service and continuously look for ways to earn trust and confidence
with both current and future clients, your organization will prosper
without having to concentrate on “selling.” In fact,
in David Maister’s book True Professionalism, he says, “If
your clients aren’t actively telling their friends about you,
maybe your work (or of course, service), isn’t as great as
you think it is.” By aiming to create “Raving Fans,”
you will continue to expand the circle of both your personal and
corporate network. In this program discover the qualities and techniques
of some of the most successful professionals. Also, learn how to
make the transition from a “doer” to a “trusted
advisor.”
Learning objectives of this workshop include:
- Understanding the importance and keys of effective networking
- Creating confidence in developing and nurturing relationships
- Evolving from a “doer” to an “advisor”
- Developing your unique selling proposition into a competitive advantage
- Focusing on solutions, not problems
- Proactive vs. reactive
- Acquire skills for determining what clients want and need
- Be more consultative
- Valuing creation in the “New Economy” – What does it mean?
Benefits for workshop participants are:
- Retaining and expanding business with existing clients
- Creating sales leads from referrals of current clients
- Building and sustaining relationships through follow-up skills
- Earning the confidence of clients as a trusted advisor
Program length: ½ day and full day sessions available
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